Last Thanksgiving, my aunt said a prayer. Now my main strategy is not even telling them what I do and just saying I’m a writer. They’ll be like, “Oh, can you put a post up on the date?” It could be rappers, producers, it could be anybody. I meet a lot of people who want to use The Shade Room as a platform. I think the last four guys I’ve dated wanted to get married in like three months or less. Sometimes I don’t think it’s for the right reasons. After The Shade Room, the issue that I’m running into is I meet a lot of guys who want to get married fast. Before The Shade Room, the guys that I would meet would never want to talk about marriage. I actually do make a lot of time to date, but it’s changed. I’m working on being more assertive and being less easygoing to make sure that the work gets done. It’s hard for me to put my foot down and say, “Hey, this is what needs to be done.” So because of that, I have issues creating a strict work environment. Here’s my issue: I’m very nice and I’m very kind. It really is an art, and I feel like have to learn every day. Managing people is the hardest thing to do. Maybe I need to get two phones or something like that. I can’t respond to 800 text messages right now. I’m just skipping over a lot of texts, since you have to. Let me see how many unread messages I have - almost 900 unread messages right now! I’m so used to the clutter now that it doesn’t bother me. She’s the organized one and I just allow her to organize my life. We should improve on things, of course, but for some areas you can just hire somebody to help you, you know what I mean? My assistant has to lie to me and tell me my meeting is an hour earlier for me to be on time. Sometimes you have to see what you’re good at. I’m not organized at all, I’m going to tell you that right now. Like, I just learned how to make chicken the other day. I solve problems better because of working out. And I’ve noticed that my life is changing. Literally every month I’m sick, so I don’t have a choice but to work out. It used to get in the way of my work because I would get sick a lot. She’s like, “People are watching you.” And I’m like, P eople are watching me lose weight and take care of my body. Sometimes, I’ll run around Hollywood, which my sister feels is the most embarrassing thing. I notice when I start my morning off like that, the rest of my day is just calm. Having the sun on me and just breathing fresh air helps me with the creativity. I like to work out in nature because it feels like a spiritual experience. When I want to run, I usually get up at 7 a.m. But what usually happens is I go and I work out first. What I try to do when I wake up is pray first. Nwandu, who is 28, lives in Los Angeles with her sister (who also works for The Shade Room). She started the company in 2014 two years later, thanks to a mix of irreverent entertainment coverage and a few plum breaking-news moments, TSR was hailed as the TMZ of Instagram, and Nwandu, the “Oprah of our Generation.” Currently, The Shade Room has more than 16 million followers on Instagram alone. Doing the Most is a special series about ambition - how we define it, harness it, and conquer it.Īngelica Nwandu is the CEO and founder of The Shade Room, an Instagram-based media company that reports on celebrity news, gossip, and black culture.
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